This sector comprises companies that provide trade or service to consumers. Examples are airlines, media, telecommunications, travel and utility companies as well as gaming.
This sector is demand and price driven. Research and Development efforts and technology influence this sector with the aim of producing energy efficient products and technologies. It is also faced with regulatory pressure and is highly competitive in nature. Technology facilitates the globalisation and growth of this sector to attract world trade and foreign investment.
With rapid changes in technology, companies have to integrate their core activities with advances in regulations and technology in order to remain relevant and competitive.
Some key issues across this sector are energy efficiency, GHG emissions, the availability of clean water and waste management. Transparency and strict governance are important to stakeholders. Threats to biodiversity and the management of ecosystems need to be addressed. Equal employment opportunities and the eradication of gender bias are other issues faced by companies in this sector.
China Mobile is reducing their environmental footprint by focusing on conserving energy, reducing emissions and proactively managing their environmental impacts. This is done through their Green Action Plan, which focuses on energy conservation and emission reduction in 2007. This was further enhanced in 2008 by advocating for environmental protection within the company, industry and community.
By setting clear strategic targets, China Mobile has reduced annual power consumption per telecommunication traffic unit by 11% in 2008 compared to 2007, which exceeded their annual target, This is inline with the Green Action Plan target to reduce power consumption per telecommunication traffic unit by 40% by 2010 compared to 2005 levels.
For better insight into China Mobile's Sustainability initiatives, please click here.
DIGI.com Bhd has embarked on a Deep Green environmental progeamme with the aim of halving carbon emissions by 50% by 2011. Some of the initiatives implemented include increasing energy efficiency sources of electricity, using more energy efficient lighting and reducing hours of air conditioning and lighting used.
DIGI also strives to operate a paper(less) working environment and has converted all internal administrative systems to electronic systems, thereby eliminating as much paper use as possible.
For better insight into DIDI.COM's sustainability initiatives, please click here.
1 China Mobile Limited, "Corporate Social Responsibility Report", 2008
2 Digi.com Berhad, www.digi.com.my